Philadelphia Museum of Art – Wild

This trailer was created to promote the first major museum show of the legendary nature photographer Michael Nichols at the Philadelphia Museum of Art.

To reflect the excitement of his work, the film starts with Nichols in action, facing tough weather conditions and going to extremes to get the better shot alongside images of animals in the wild. The lively soundtrack is paired with bold letterings on screen that highlight his importance and his première in a museum.

At the end there’s a taste of his breath-taking pictures reinforcing the beauty of the show.