The Philadelphia Museum of Art commissioned us to create an exciting trailer for the ‘Phulkari: The Embroidered Textiles of Punjab from the Jill and Sheldon Bonovitz Collection’ exhibition.

The film was inspired by the essence of phulkari or ‘flower work’, the exquisite embroidered textiles from Punjab. The texts blossom as threads onto fabric and allow a smooth transition to the patterns, brought to life through animation.

Kaleidoscopic movements reinforce Pulkhari’s geometrical patterns and make the fabric images even more dynamic and alive.